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【目的/意义】群体成员在感知外界环境的基础上,与群体中的其他成员进行沟通与互动,根据个人偏好和群体规范做出行为选择,形成初始的群体行为。在群体行为形成过程中,成员之间通过暗示、模仿他人的行为,调适自己的行为,达到行为同化的结果,使自己的行为与群体保持一致,进而促进群体行为的形成。【方法/过程】在此基础上,根据元胞自动机理论建立微博用户群体行为形成互动的演化模型,根据模型分析研究发现,微博用户群体成员的行为有一定的偏向性,环境变化和成员的个性都会对其行为方式和群体行为的形成产生影响。【结果/结论】随着时间的变化,成员个人行为的表现会从分散走向统一、从多元化走向单一化、从随意性走向固定性,达到稳定发展的趋势,形成微博用户群体行为。
[Purpose / Significance] Based on the perception of the external environment, members of the group communicate and interact with other members of the group to make behavioral choices based on personal preferences and group norms to form the initial group behavior. In the formation process of group behavior, members imitate the behavior of others, adapt their behaviors and achieve the result of behavioral assimilation, so as to make their behaviors consistent with the groups and promote the formation of group behaviors. 【Method / Process】 On the basis of this, we establish an evolutionary model of interaction between Weibo user groups according to the cellular automata theory. According to the model analysis, it is found that the behaviors of Weibo user groups have certain biases, environmental changes and The individuality of the members affects their behavior and the formation of group behavior. [Result / Conclusion] With the change of time, the performance of individual behavior of the members will move from decentralization to unity, from diversification to simplification, from arbitrariness to stability, to the trend of stable development, and to form the microblogging user group behavior.