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营销管理在一定程度上与企业的生存和发展有着密不可分的联系。因此,本文在分析了当前营销职能项目管理的现状之后,提出具体的解决措施,以期为企业管理水平的提高提供一些帮助。
Marketing management to a certain extent and the survival and development of enterprises are inextricably linked. Therefore, after analyzing the status quo of the current project management of marketing functions, this article puts forward specific solutions to help improve the management level of the enterprise.