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去年,有关彩电行业的一条消息在社会上引起了极大震动:四川长虹集团收购了占全国总量70％的21英寸彩管,大有垄断未来农村市场之势。尽管有关人士对此消息做出了各种解释,但农村彩电市场竞争的白热化已是不争的事实。 有关调查表明,随着城市家电市场的日趋饱和和农民人均收入的不断提高,新的一轮家电消费热将在农村兴起。如果今后10年内我国农村2.3亿户家庭的家电拥有率达到1996年城市普及水平,将需要1.68亿台彩电、1.47亿台电冰箱和1.62亿台洗衣机。可以看出,这是一个多么巨大的潜在市场！
Last year, a news related to the color TV industry caused a great shock in the community: Sichuan Changhong Group acquired a 21-inch color tube that accounted for 70% of the country’s total, which has a strong monopoly on the future of the rural market. Although the individuals concerned have made various explanations on this news, the intense competition in the rural TV market is an indisputable fact. Relevant investigations indicate that as the urban household appliance market becomes increasingly saturated and the per capita income of farmers continues to increase, a new round of household appliances consumption will rise in rural areas. If the home appliance ownership rate of 230 million rural households in China in the next 10 years will reach the urban penetration rate in 1996, it will require 168 million color TVs, 147 million refrigerators and 162 million washing machines. It can be seen that this is a huge potential market!