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由福建都市生活广播首创的广播互动互助节目平台传播效果良好,传播力、影响力显著。本文从社会责任感、服务意识、人文关怀等方面,对该节目如何彰显主流媒体的社会责任感作了例证式阐述,以说明广播互动类节目只要创新思维,紧扣时代脉搏,贴近群众、贴近生活,弘扬真善美、传播正能量,就能得到受众广泛认同,取得良好的社会效益和经济效益。内容定位和社会责任感是推动这一节目类型在更广范围进一步成长与创新的基础。
The radio interactive interactive program platform pioneered by Fujian Metropolitan Life Broadcasting had a good effect of communication and significant influence. This essay elaborates on how the program demonstrates the social responsibility of the mainstream media in the aspects of social responsibility, service awareness and humanistic concern, so as to show that radio interactive programs only need innovative thinking, closely follow the pulse of the times, close to the masses and close to life, Carrying forward the truth, kindness and beauty and spreading positive energy, we can get broad acceptance from the audience and achieve good social and economic benefits. Content positioning and social responsibility are the foundations for further growth and innovation in this program genre.