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系列广告是指在广告版面设计的形式、广告形象的造型、色彩等基本一致的基础上,集中产品的基本要素,按一定规律反复出现在一组广告中,每一次广告又都是在一个受众熟悉的基调下尽可能地变得生动多样,这种重复中富于变化的、各自独立而又彼此联系的一组广告即称为系列广告。它多为报纸媒体广告,通常分不同的日期连续刊出,近来亦出现了在同一天的报纸上同时刊出同一品牌的系列广告的新动向。目前,系列广告已成为商家推出新产品,拓
Series of ads refers to the advertising page design in the form of advertising image of the shape, color and other basic basis of consistency, the basic elements of product concentration, according to certain rules repeatedly appear in a group of ads, each time an ad is in an audience As familiar as possible under the tone become vivid and diverse, this repeat of the rich, independent and interconnected set of ads that is called a series of ads. Mostly it is a newspaper media advertisement, which is usually published on different dates. Recently, there has also been a new trend of publishing the same series of advertisements on the same day in newspapers. At present, the series of ads has become a merchant to launch new products, extension