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一则万宝路的香烟广告,使得“美国香烟牛仔”的形象数十年来长盛不衰,他那粗犷豪迈、自由奔放、奋斗不懈的“真正的男子汉”精神,带给人们(现实的和潜在的消费者)一个多彩多姿的动感世界。一则太阳神的广告片“当太阳升起的时候——我们的爱天长地久”,带给人们(现实的和潜在的
A cigarette advertisement by Marlboro brought the image of “American cigarette cowboy” to everlasting prosperity for decades. His real heroic, free-spirited and unrelenting “real manhood” brought people (both real and potential Consumers) a colorful dynamic world. A sun god’s commercial “When the Sun Rises - Our Love Lasting” brings people (both real and potential