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电影面向市场是形势的需要,作为文化精神产品的电影不可能游离于市场的经济之外,也就是说,在整个国家改革的大背景下,电影必须面向市场。这是挑战,也是机遇。抓住机遇,就是打破原来由国家统购统销的制片、发行、放映的旧体制,克服“等”、“靠”的依赖思想,实行结构调整和资产重组,建立起优胜劣汰和自我发展的新机制。虽然这个转变过程是艰难,痛苦的,但别无选择。
Movie-oriented market is the need of the situation. Film as a product of cultural spirit can not be free from the market economy. In other words, in the whole context of national reform, the movie must be market-oriented. This is a challenge as well as an opportunity. To seize the opportunity is to break the old system of production, distribution and screening originally planned by the State for the purchase and distribution of uni- distribution and to overcome the dependence of “waiting for” and “relying on” and implement structural adjustment and reorganization of assets so as to establish a new mechanism for survival of the fittest and self-development . Although this process of change is difficult and painful, it has no choice.