论文部分内容阅读
有着80年历史的全球第三大半导体公司德州仪器正在酝酿一场声势浩大的新变革——不再是半导体产业内屡见不鲜的技术革命,而是其销售体系的重塑。在德州仪器(TI)从事了7年销售工作的张亮于2010年初奔赴公司新设立的东莞办公室担任销售经理。按照计划,东莞办公室辐射东莞和惠州业务,在这一带,由于汽车电子、消费电子和电源产业的蓬勃发展,聚集了大量新兴OEM企业。于是,
Texas Instruments, the world’s third-largest semiconductor company with 80 years of history, is brewing a massive new revolution - no longer a technology revolution not uncommon in the semiconductor industry but a reshaping of its sales system. Zhang Liang, who spent seven years in sales at Texas Instruments, went to the company’s newly opened Dongguan office as sales manager in early 2010. According to the plan, Dongguan office radiation Dongguan and Huizhou business, in this area, due to the booming automotive electronics, consumer electronics and power industry, gathered a large number of emerging OEM companies. then,