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县级新闻节目,在与受众实现零距离互动方面存在先天优势,例如地缘优势和人文优势等,同时在硬件设施和新闻质量上也存在很多劣势,导致县级新闻节目遭遇了发展困境。对此,县级电视新闻节目,应该从内容上始终坚持贴近群众原则,在形式上以直播、新媒体互动为突破口,以方言节目等为新亮点来促进节目创新,以新闻质量提高为落脚点不断提高新闻可看度,最终促进县级新闻节目与受众的零距离互动。
County-level news programs have innate advantages in achieving zero-distance interaction with their audiences, such as geographical advantages and humanistic advantages. Meanwhile, there are also many disadvantages in terms of hardware facilities and news quality, leading to the development of county-level news programs. In this regard, the county-level television news programs should always adhere to the principle of keeping the masses close to the content, in the form of direct broadcast, new media interaction as a breakthrough point, dialect programs as a new bright spot to promote program innovation, with news quality as the foothold Continuously improve the visibility of the news and eventually promote the zero-distance interaction between county-level news programs and audiences.