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创意引领产业这句话是对的,但是有前提的,是建立在市场细分上的创意,建立在技术革命上的创意。对房地产来说,政策的引领固然重要,但创意对消费行为尤其是最后一米的购房决策会起到最终的决定作用。历经地产风雨20余载,朱旭东不仅见证了中国房地产创意传播的发展史,也对现有的房地产创意建设提出了独到见解。
Creative lead the industry this sentence is right, but there are preconditions, is based on market segmentation on the creative, based on the idea of technological innovation. For real estate, policy guidance is of course important, but the creative consumer behavior, especially the final one-meter purchase decision will play the final decision. After more than 20 years of real estate wind and rain, Zhu Xudong not only witnessed the history of the development of China’s real estate creative communication, but also made original opinions on the existing real estate creative construction.