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工欲善其事,必先利其器。电视媒体信息传播的成功与否,在很大程度上取决于信息本身的价值含量,而这种价值又可以由传播者来挖掘,来体现。因此,作为电视新闻的组成部分,出镜记者的现场报道表现的好坏,直接影响着整个传播活动。要想更好地发挥电视及时、客观、形象的传播特点,出镜记者必须具备良好的业务素养。带领着受众去看,去想;尤其在突发事件中,把握好传播路径,出镜记者应该融入到事件当中,用心体验,捕捉细节。惟有这样方能为受众带来真实、生动的报道。本文选取了出镜记者这个电视新闻报道中的灵魂人物加以探讨,结合电视的媒介特性,来分析出镜记者在现场报道中的重要性、必要性和策略。
Workers want good things, must first sharpen. The success of television media information transmission depends largely on the value of the information itself, and this value can be tapped by the communicators to reflect. As a result, as part of television news, the performance of spot reporters on the spot has a direct impact on the entire communication. In order to give full play to the television timely, objective and image of the characteristics of communication, appearance reporters must have good professionalism. Lead the audience to see and think; especially in emergencies, grasp the transmission path, the appearance of reporters should be integrated into the event, the hard feelings, to capture the details. Only in this way can we bring a true and vivid report to the audience. This article chooses the appearance reporter who is the soul of the TV news report to discuss the media characteristics of the TV to analyze the importance, necessity and tactics of the reporter in the field.