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由中国电视剧制作中心耗巨资1.7亿元人民币拍摄的81集大型电视连续剧《三国演义》,堪称我国影视摄制史上的一个奇迹,开创了我国影视作品大制作的先河。在这令人咂舌的天文数字面前,中国的每个老百姓都会发出这样一个疑问:在我国经济还不十分发达的时候,在人民生活水平尚处于温饱的阶段,花这么多钱拍这么大的戏,值吗?影视界有识之士则更关心的是:大制作能带来大收益吗?《三国》领导小组的魄力不可谓不大,目光不可谓不远;《三国》摄制组全体人员,历尽艰辛,耗尽心血,不可谓不感人;结果却险些陷入难堪两难的境地,93年春节,《三国》拍摄过半,先播出两集想引起观众兴趣,不料播出后反映并不理想,反对的意见一时占了上风。再加上在国外的发行也并不顺利,一些原先有购买意图的国家也处于观望状态,这些问题使《三国演义》处境维艰。《三国》剧组人员冷静地分析了原因,采取了一系列有效的措施,终于迎来了柳暗花明的新局面。A:泰国梅地亚公司率先购买了《三国》在泰的播映权与录像带发行权,版权的价格是每集5000美元。泰国并于8月14日起在本国电视台9频道黄金时间播出,一时间在泰国掀起“三国热”。泰国各报刊对《三国》的报道可以用铺天盖地来形容,诸葛亮、刘、关、张、貂婵等人物介绍已经不能满足观众的胃口,
The 81 episodes of the large-scale TV series “Romance of the Three Kingdoms”, drafted by the Chinese TV drama production center with a huge investment of 170 million yuan, are a miracle in the history of film and television production in our country and have created the first large-scale film and television productions in our country. In the face of such staggering astronomical signs, every ordinary Chinese in China will issue such a question: At a time when China’s economy is still not yet well-developed, the living standards of the people are still at a subsistence level, so much money is spent on such a large scale Theater, value? Film and television industry insight is more concerned about is: big production can bring big gains? The “Three Kingdoms” leading group is not small, vision can not be far off; “Three Kingdoms” crew all In the Spring Festival of 1993, the “Three Kingdoms” took more than half of the broadcast of the “Three Kingdoms” and wanted to broadcast the first two episodes to arouse the interest of the audience. However, they did not reflect the fact that they were broadcast after the broadcast Ideals and objections prevailed for a moment. Coupled with the overseas distribution is not smooth, some countries have the intention to buy is also waiting to see the status quo, these issues make the “Romance of the Three Kingdoms” difficult. The “Three Kingdoms” crew calmly analyzed the reasons, adopted a series of effective measures, and finally ushered in a bright future. A: ThailandMedia Corporation took the lead in purchasing the “Three Kingdoms” in Thailand, the right to broadcast and video distribution rights, the price is $ 5000 per episode. Thailand and on August 14 in the prime time of the 9th channel of national television broadcast, for a time set off in Thailand, “Three Kingdoms.” The coverage of the “Three Kingdoms” by various newspapers and periodicals in Thailand can be described as overwhelming. The introduction of such figures as Zhuge Liang, Liu Guan, Zhang Chang and Diao Chan can no longer satisfy the audience’s appetite.