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据商务部公布的数据显示,2010年网络购物全年销售额达到4500亿元人民币,占社会零售市场的3.2%。但与西方发达国家相比,中国的网络购物还处于一个刚刚起步阶段,还有巨大的市场发展空间。在便利性和价格因素成为网络购物的绝对优势时,网络商店也丧失了消费者特有的购物娱乐体验。于是,各大购物网站愈益注重营造网络购物环境和
According to data released by the Ministry of Commerce, online shopping sales in 2010 reached 450 billion yuan, accounting for 3.2% of the social retail market. However, compared with the western developed countries, China’s online shopping is still in its infancy and there is still a huge space for market development. When convenience and price factors became the absolute advantage of online shopping, online stores also lost the consumer’s unique shopping and entertainment experience. As a result, major shopping sites increasingly focus on creating an online shopping environment and