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如何更加合理地利用企业内部的营销资源,提高市场开发效能?面对这个问题,广东省梅县邮政局积极创新理念,通过虚拟营销团队的打造,在丰富营销体系建设内涵、盘活内部优势资源、加快推进企业转型发展上,探索出了一条创新之路。近年来,广东省梅县邮政局主动在转变发展方式上做文章,大力调整业务结构、全方位切入县域市场,全局业务发展呈现出快速增长的势头。在各项业务收入不断攀升的同时,梅县局也面临着一些深层次的发展困惑,尤其是在代理金融、函件、报刊等
How to make more rational use of internal marketing resources to improve the efficiency of market development? Faced with this problem, Meixian Post Office of Guangdong Province actively innovates the concept of virtual marketing team through the building, enriching the connotation of marketing system, activating internal resources and speeding up Enterprise restructuring and development, explored a road to innovation. In recent years, the Meixian Post Office of Guangdong Province took the initiative to make a fuss about changing the mode of development, vigorously readjusted its business structure and cut into the county market in all directions. The overall business development showed a momentum of rapid growth. In the various business income rising at the same time, Meixian Bureau is also facing some deep-level development confusion, especially in the agency finance, correspondence, newspapers and other