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在旅游业和信息技术产业的推动下,旅游社交平台成为了一种全新的旅游业态。本文从对旅游社交平台的概念界定出发,梳理并归纳了目前全球范围内旅游社交平台的类型构成和产品特性,并在此基础上对目前国内旅游社交平台的发展概况与趋势展开探讨。
Driven by the tourism and information technology industries, the tourism social platform has become a brand new tourism industry. Based on the definition of tourism social platform, this paper sorts out and summarizes the current types of tourism social platforms and product features in the world. On this basis, it explores the current situation and trend of domestic tourism social platforms.