论文部分内容阅读
阳光书坊是厦门一家在1995年诞生的书店。创办者想经营的不只是一家传统模式的书店,而是一个文化品牌,所以在书店诞生后不久,即把该书坊从上市推广到发展的整个品牌经营与管理都委托给新格品牌顾问公司(以下简称“新格”)来执行。且看新格如何利用“差别化”品牌策略使阳光书坊在厦门图书市场脱颖而出。
Sunshine Bookstore is a Xiamen bookstore born in 1995. The founders wanted to operate not only a traditional model bookstore, but a cultural brand. So shortly after the birth of the bookstore, the entire brand management and management that promoted the bookstore from listing to development was entrusted to the new grid brand consulting company Hereinafter referred to as “new grid”) to implement. And see how the use of new grid grid “differentiation” brand strategy to make sunshine bookstores stand out in the Xiamen book market.