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本文从历史和古典战略的角度出发,立足于中国国情,讨论外来概念“设计战略”在中国企业中的地位和作用。认为“以利于营销为手段,推动文化发展为最终目的”是设计战略在中国应完成的历史任务。
This article from the perspective of history and classical strategy, based on China’s national conditions, to discuss the concept of foreign design strategy in Chinese enterprises in the position and role. The author thinks that “to promote marketing as a means to promote the development of culture for the ultimate goal” is the design strategy should be completed in China’s historical mission.