论文部分内容阅读
打造一批具有世界声誉的中国品牌,对中国经济新常态下加快转型升级、激发新的增长活力、提升国家综合竞争力,展示我国的良好形象,具有非常重要的现实意义和战略意义。习近平总书记关于“推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”的重要指示精神,为新形势下的中国品牌发展建设,指明了具体方向。近年来,随着中国经济总量的不断扩大,在世界经济格局中的话语权不断提升,中国企业的国际化步伐也明显加快,逐步实现从模仿到创新、从贴牌到创牌,进入全球消费者的视
Creating a batch of Chinese brands with world reputation has very important practical and strategic significance for accelerating the transformation and upgrading under China’s new economic normal, stimulating new growth and vitality, enhancing the comprehensive competitiveness of the country and displaying our country’s good image. General Secretary Xi Jinping pointed out the important directives on “promoting the transformation of manufacturing in China to China, changing the speed of China to the quality of China, and the transformation of Chinese products to Chinese brands”, pointing out the specific direction for the development and construction of the Chinese brand in the new situation. In recent years, as China’s total economy continues to expand, its voice in the world economic structure has been continuously raised. The pace of internationalization of Chinese enterprises has also accelerated noticeably. From imitation to innovation, China has gradually entered the world Consumer’s view