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在后危机时代的市场经济状况下,中国品牌的未来令人期待,品牌国际化跨越也已具备多方面的优势。受金融危机冲击,许多跨国公司被迫出售或转让旗下优质品牌,为中国企业大规模的海外并购提供了机会。中国企业海外投资还将随着中国企业的信心增长,继续保持约40%的涨幅。并购方向将集中在能源及资源领域,并向金融、汽车等领域延伸。这是未来中国品牌海外并购一个主要特征。除大型央企外,省级企业和大型民营企业并购数量也会大幅上升。
In the post-crisis era of market economy, the future of the Chinese brand is looking forward to, the internationalization of the brand also has many advantages. Under the financial crisis, many multinational corporations were forced to sell or transfer their high-quality brands, which provided opportunities for Chinese enterprises to conduct large-scale overseas mergers and acquisitions. Chinese enterprises overseas investment will continue to maintain about 40% increase with the confidence growth of Chinese enterprises. M & A direction will focus on energy and resources, and to the financial, automotive and other fields. This is a major feature of future Chinese mergers and acquisitions overseas. In addition to the large central enterprises, the number of mergers and acquisitions by provincial-level enterprises and large-scale private enterprises will also increase substantially.