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2000～2005年的户外广告营业额的增长,根据北大现代广告研究、所中天和我个人的一些推测,2000年广告营业额接近50亿,2003年120多亿,2005年200多亿。从中我们可以看出,户外广告行业正处于快速发展期。回顾一下户外广告的发展,大概经历了三个时期:第一个时期是80年代起步期,户外广告开始于无照明、铁皮看板,典型的客户是轻工业品、电器、药品、啤酒和洗衣粉。第二个时期是90年代成长期,典型的客户有洋酒和烟草。已经具备户外看板、灯
According to Peking University’s research on modern advertising, some estimates of Zhongtian and myself, the advertising revenue of 2000 was close to 5 billion in 2000, more than 12 billion in 2003, and more than 20 billion in 2005. From which we can see that the outdoor advertising industry is in a period of rapid development. Looking back at the development of outdoor advertising, we have probably gone through three periods: the first period was the beginning of the 1980s, the outdoor advertising began with no lighting and metal signage, and the typical clients were light industrial products, electrical appliances, pharmaceuticals, beer and detergent. The second period is the growth of the 90’s, the typical customers have wine and tobacco. Already have outdoor billboards, lights