论文部分内容阅读
企业形象靠企业文化来塑造,企业声誉靠企业文化来传播,企业素质靠企业文化来提高,企业精神靠企业文化来培育,企业品牌靠企业文化来宣传。因此,健康向上的企业文化是企业战无不胜的动力之源。在知识经济日新月异飞速发展的新时代,先进企业文化成为企业改革发展的精神支撑。如何构建个性鲜明特色凸现的企业文化,就成了众多企业优先考虑的战略问题。
Corporate image is shaped by corporate culture, corporate reputation is spread by corporate culture, corporate quality is improved by corporate culture, corporate spirit is fostered by corporate culture, and corporate brand is promoted by corporate culture. Therefore, a healthy and up-to-date corporate culture is the source of invincible power for a company. In the new era of rapid development of the knowledge economy, advanced corporate culture has become the spiritual support for enterprise reform and development. How to build a distinctive corporate culture with distinctive characteristics has become a strategic issue for many companies to give priority to.