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结合价值链和竞争优势的理论,运用外部价值链分析张裕葡萄酿酒股份有限公司获得竞争优势的战略措施,并对酒类企业的发展战略提出几点建议,为企业在经济环境的瞬息万变下如何获得竞争优势提供参考。
Based on the theory of value chain and competitive advantage, the paper uses external value chain to analyze the strategic measures of Changyu Pioneer Wine Co., Ltd. to gain competitive advantages and makes some suggestions on the development strategy of wine enterprises. How to get the solution to the changing economic environment? Competitive advantage for reference.