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好莱坞借助于明星制、大制作等手段获得了全球市场,这 是众所周知的。但好莱坞还有一个成功的秘诀,就是装傻。除 了拍摄、冲洗、剪辑等技术环节极其高超之外,其余都装出一 副弱智的样子。所有的美国人看了好莱坞电影之后,都自信心 大增。好莱坞电影就像一个公众智商调节器。人们生活中、商 场上、情场上受到沉重打击,快要黏儿掉的时候,看一场好莱 坞,效果极佳。迪斯尼也一样,把大家都变成了快乐的唐纳德 和米奇。麦当劳也是这样,把大家都变成了汉堡包。这是好莱 坞和美国文化产业,为全世界大众文化消费提供的成功模式。 张艺谋看样子盯上好莱坞了,志气不小。其实他永远也学
It is well-known that Hollywood gained global markets by means of celebrity-making and big-name productions. But there’s one more recipe for success in Hollywood. In addition to shooting, washing, editing and other technical aspects of extremely superb, the rest are fitted out a mentally handicapped look. All Americans have confidence in Hollywood movies. Hollywood movies are like a public-equity regulator. People in life, shopping malls, love field suffered a heavy blow, almost sticky children out of time to see a Hollywood, the effect is excellent. Disney is the same, turning everyone into a happy Donald and Mickey. The same is true of McDonald’s, turning everyone into a hamburger. This is Hollywood and the American cultural industry, providing a successful model for mass cultural consumption throughout the world. Zhang Yimou looks at Hollywood, ambition is not small. In fact, he will always learn