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一汽轿车Mazda6在品牌打造的过程中,始终秉承马自达品牌的内涵,同时也为它注入更多的中国元素,那就是“创新、活力、科技”。“创新、活力、科技”代表了广大消费者勇于创新、崇尚科技的价值取向,也代表了充满创新精神、与时俱进的新时代的政府和企业形象。伴随着经济模式转型,政府和企业需要向社会展示其朝气蓬勃、勇于创新、锐意进取、与时俱进的新形象。公商务用车的观念正在发生深刻的变化,传统“大个头、四平八稳、外形平实保守、黑色居多”的公务车标准将被重新定义。而Mazda 6朝气蓬勃、锐意进取、不断创新、与时俱进的品牌形象,正好契合了当代政府与企业这一与时俱进的用车标准的需求。
FAW Car Mazda6 in the brand building process, always uphold the content of the Mazda brand, but also for it to inject more Chinese elements, that is “innovation, vitality, technology ”. “Innovation, vitality, science and technology” represents the value orientation of innovation and advocacy of science and technology as well as the image of a new era of government and enterprises full of innovation and keeping pace with the times. Along with the economic transformation, the government and enterprises need to show the community a new image of being vigorous, creative, determined and enterprising, and advancing with the times. The concept of public and commercial vehicles is undergoing profound changes. The traditional standards of official vehicles such as “big head, steady, conservative and black appearance” will be redefined. And Mazda 6 vibrant, determined to make progress, continuous innovation, advancing with the brand image, just in line with the contemporary government and enterprises with the standards of the car with the times demand.