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广告业作为通过开发知识和突出创意来创造社会财富和就业机会的经济活动,其发展水平强弱直接反映一个国家或地区的市场发育程度、科技进步水平、综合经济实力和社会文化质量。伴随全球化进程加快,文化竞争日趋激烈,广告业作为创意产业正在成为全球市场竞争和文化竞争的重要内容。一些发达国家已转型以创意为基础的经济发展模式。在我国加快转变经济发展方式,推进经济结构战略性调整的大背景下,身负广告业监管与发展双重职能的工商机关如何积
The advertising industry, as an economic activity that creates social wealth and employment opportunities through the development of knowledge and creativity, directly reflects the degree of market development, the level of scientific and technological progress, the overall economic strength and the social and cultural quality of a country or region. With the acceleration of globalization and the increasingly fierce cultural competition, the advertising industry as a creative industry is becoming an important part of global market competition and cultural competition. Some developed countries have transformed their creative-based economic development model. Under the backdrop of accelerating the transformation of the mode of economic development and promoting the strategic readjustment of the economic structure in our country, how can the industrial and commercial authorities that shoulder the dual functions of supervision and development of the advertising industry