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在当前许多文化娱乐节目流于媚俗遭到舆论批评,而一些主题健康的节目又因形式呆板远离观众的形势下,“中国红歌会”却开创了一条以主旋律引领时尚、以红色精神弘扬先进文化的新路子。其中充分体现了举办者高度的社会责任感、对地区域优势文化资源的深刻认识和挖掘、对社会主流价值观念的准确把握和对传播形式的灵活创新。“中国红歌会”正是通过不断地创新,将红色定位、和谐精神、平民特色、现代风格进行了完美结合,用大众喜闻乐见的形式传播红色文化,在潜移默化中弘扬红色精神,以一种振奋向上的风格品质,引领着社会主流的价值取向和道德体系建设,从而成为弘扬社会主义先进文化的知名品牌。
At a time when many cultural and entertainment programs have been criticized by kitsch media outlets for criticism of kitsch and some themed health programs are dull and far from audience due to their form, “China Red Songs Club” has created a theme of leading the fashion theme and carrying forward the red spirit New path of advanced culture. It fully reflects the organizer’s high sense of social responsibility, deep understanding and excavation of advantageous cultural resources in the region, accurate grasp of the values of the mainstream society and flexible innovation in the form of communication. “China Red Songs ” is through the continuous innovation, the red positioning, harmonious spirit, civilians characteristics, the perfect combination of modern style, with the general public spread red culture in the form of red tape to promote the red spirit, in a The spirit of uplifting style and quality, leading the social mainstream value orientation and moral system, so as to promote the advanced culture of socialism well-known brands.