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快速更新迭代的传媒业界,传统媒体迅速转型,移动互联网异军突起,创业者不断涌入……风口之上,很多人跳槽了,很多人创业了,作为传媒人,我们要坚持什么?我们要追求什么?我们如何看清泡沫之下的真相?张忆晨,这个名字,相信很多广告主都非常熟悉,她在网易已经工作了15年,从销售策划到华北区销售总经理,一直到今年升任网易传媒副总裁,主管网易全国销售工作。本刊有幸成为她履新后接受采访的第一家媒体,更有幸独家了解到了网易营销系统的未来规划。忆晨是一个对工作充满激情的女性传媒人,率真而有爱,访谈全程我们已经被她对事业的追求、对网易的钟情所感染,所以本期专访的主题很感性——“一个传媒人的理想和热爱”!
Rapid update iteration of the media industry, the rapid transformation of traditional media, the emergence of mobile Internet sprung up, entrepreneurs continue to inflow ... ... tuyere, many people quit, many people start a business, as a media man, we want to insist on what we want to pursue How do we see the truth under the bubble? Zhang Yichen, the name, I believe many advertisers are very familiar with, she has been working in Netease 15 years, from sales planning to general manager of North China sales until this year was promoted to Netease media vice President, Head of NetEase sales nationwide. The magazine had the honor to become her first interview after receiving the new media, more fortunate to have an exclusive understanding of the future planning Netease marketing system. Yi Chen is a passionate female media worker, sincere and loving, the whole interview we have been her pursuit of the cause, the feelings of Netease infection, so the topic of this interview is very emotional - “a media People’s ideal and love ”!