卖场全面创新迎接新3C时代

• 作 者: 李曼雪 伍娜
• 出 处: TWICE消费电子商讯
• 发表日期: 2007年18期
• 关键词: 产品形态 消费电子产业 家电 有长 信度 者必 谁能

3C融合步伐的不断加速,不断催动着3C流通环节的改变。对于IT卖场、还是家电卖场,谁能跟上3C市场前进的步伐,谁就有机会在新的市场机遇中占得先机。IT卖场有长达20多年的历史,有强大的出货量,但环境差和诚信度低是其关键的短板;家电卖场诚信度相对较高,但价格偏高,产品形态相对单一,这也阻碍了其前进的步伐,如何打造真正的3C卖场,如何与消费电子产业真正接轨,“革新”成为两者必选的轨迹。

3C fusion pace continues to accelerate, constantly urging the 3C circulation changes. For IT stores, or appliance stores, who can keep up with the 3C market pace, who will have the opportunity to take the initiative in the new market opportunities. IT stores have more than 20 years of history, a strong shipments, but poor environment and low credibility is the key short board; appliance stores relatively high integrity, but the price is high, the product form is relatively single, which Also hindered the pace of its progress, how to create a real 3C stores, how the real convergence with the consumer electronics industry, “innovation ” become the necessary trajectory of the two.