森达:从卖产品到卖品牌

• 作 者: 韦桂华
• 出 处: 中国品牌
• 发表日期: 2007年05期
• 关键词: 反倾销税 仲裁决定 制鞋行业 自主知识产权 欧盟理事会 中高端市场 高端市场 战略合作伙伴 国际市场 逆境

去年,欧盟理事会通过的对中国产皮鞋征收16.5%反倾销税的仲裁决定,对中国制鞋行业造成了很大影响。而森达却在逆境中成功规避欧盟反倾销,在国内国际市场高歌猛进。去年10月中旬与来自美国和俄罗斯的鞋商结成战略合作伙伴,首批6万双森达品牌皮鞋直销美国、俄罗斯等国家的高端市场,这也是中国自主知识产权品牌皮鞋首次进入国际鞋业中高端市场。

Last year, the arbitration decision passed by the EU Council on the 16.5% anti-dumping duty on Chinese-made leather shoes had a significant impact on the Chinese shoe-making industry. And Senda successfully avoided the EU anti-dumping in the face of adversity and triumphed in the domestic and international markets. In mid-October last year with the United States and Russia, a strategic partner, the first batch of 60,000 pairs of Senda brand shoes direct the United States, Russia and other countries in the high-end market, which is China’s independent intellectual property brand shoes for the first time into the international footwear K.