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三年前,南通建设环保空调设备公司是一个无资金、无厂房、无品牌和无市场的“四无”新办企业。而今,拥有固定资产800多万元,生产基地4万m~2;一批获得金牛奖、金鹰奖、填补国内空白的四大系列200余种规格的“狮山”牌产品;在全国设有15个销售点,畅销20多个省市;产值、利润三年翻了三番,1995年销售额3500万元。近两年在多数企业生存和发展举步维艰的形势下,南通环保空调设备公司何以在同行中迅速崛起? 启示一战略战术:经营的灯塔
Three years ago, Nantong Construction Environmental Protection Air Conditioning Equipment Co., Ltd. was a new enterprise with no capital, no factory, no brand and no market. Nowadays, it has more than 8 million yuan in fixed assets and 40,000 m2 in production bases; a group of “Shishan” brand products that have won the Golden Bull Award, Golden Eagle Award, and filled in more than 200 kinds of specifications in the domestic blank; 15 sales outlets, selling more than 20 provinces and cities; output value, profits have tripled in three years, 1995 sales of 35 million yuan. In the past two years, in the difficult situation of the survival and development of most enterprises, why Nantong Environmental Protection Air Conditioning Equipment Company has rapidly emerged among its peers? Revelation of a strategy and tactics: the beacon of operation