论文部分内容阅读
加拿大幅员辽阔,人口集中于与美国接壤之边界区,深受美国市场影响。但加国与美国市场有许的不同处,加拿大市场仅约为美国市场的1/10,市场规模要远小于美国。另外要顺利拓展加拿大市场,还要针对不同地区的交易对象,而制订不同的市场发展策略。如以英、美国文化为主的安大略省,以法国文化为主的魁北克省等,以适应加拿大多元文化的市场特性。
With its vast territory and concentrated population in the border area with the United States, Canada is greatly influenced by the U.S. market. However, Canada and the United States have promised differences, the Canadian market is only about 1/10 of the U.S. market, the market size is much smaller than the United States. In addition to successfully expand the Canadian market, but also for different regions of the transaction object, and develop different market development strategies. Such as Ontario, which is dominated by British and American culture, Quebec, which is dominated by French culture, etc, to adapt to the multi-cultural market characteristics of Canada.