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名人,一向因为高知名度,高曝光率,被看作是商品通向消费者的最好介质。大大小小的企业都想利用名人来宣传企业产品,借此提高产品知名度,从而扩大产品的市场份额。在广告中,名人究竟能起多大作用,如何才能让名人发挥最大的作用是一个值得我们思考的问题。1、企业要把握好时机企业请名人做广告,目的是想利用名人的知名度和形象来宣传企业产品,获得社会更多的关注和议论。所以,一个好的名人广告往往是先分析该名人的现状,找到名人被世人认同的巅峰状态,使之成为无限可被传播的资源。许多企业很好地使用这一原则,所以一个蹿红的名人马上就可签到若干个合约。例如米卢和他的球员们。世界杯预选
Celebrities, always known for their high visibility and high exposure, are seen as the best medium for goods to consumers. Large and small businesses want to use celebrities to promote corporate products, thereby increasing product visibility, thereby expanding the product’s market share. In advertising, celebrities can play a big role, how to make celebrities play a maximum role is a problem worthy of our consideration. 1, enterprises should seize the opportunity Enterprises celebrities advertising, the purpose is to use the celebrity’s visibility and image to promote enterprise products, get more attention and discussion in society. Therefore, a good celebrity advertisement is often the first to analyze the celebrity’s status quo, to find celebrities recognized by the world peak, making it an infinite resource can be spread. Many businesses make good use of this principle, so a glittering celebrity can sign up for several contracts at once. For example, Milutinovic and his players. World Cup preselection