论文部分内容阅读
北汽福田公司1996年8月26日成立伊始,就把企业文化建设当作企业的头等大事来抓,通过一系列活动,营造了一个良好的文化氛围。 福田公司在强化企业文化建设中,狠抓了七个方面的工作: 一、领导CI战略,整合企业形象 为在激烈的市场竞争中塑造企业独特的形象,公司决策层成立形象办公室,并果断导入CI战略系统。首先从VI着手,统一了企业标志、企业标准色、企业标准字及其它应用系统等。其次,整合企业理念(MI),提升企业精神。如“全力提高经营力水平,通过资本的集聚、增值,向社会提供行’和住’的商品,“造福亿万百姓、振兴民族工业”,“团结、创新、发展”忘我工作、超常发展、服务社会、造福百
Beiqi Futian Company was established on August 26, 1996 at the beginning of its establishment of corporate culture as a top priority for the enterprise. Through a series of activities, it has created a good cultural atmosphere. Futian companies in strengthening the building of enterprise culture, pay close attention to the work of seven areas: First, the leadership of CI strategy, integration of corporate image In order to create a unique image in the fierce market competition, the company set up an image office decision-making, and decisively into CI strategic system. First from the VI proceed, unified corporate logo, corporate standard color, enterprise standard words and other applications. Secondly, integrate the concept of enterprise (MI) and enhance the spirit of enterprise. Such as "to enhance the level of business operations through the accumulation of capital, value-added, to provide social housing and live ’goods,’ for the benefit of millions of people, revitalize the national industry, ’unity, innovation and development’ selfless work extraordinary development To serve the community for the benefit of 100