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现在的挑战在于,既要在策略制定过程中富于创意,以确保体现品牌和价值主张,又要将创意贯彻到执行阶段,我们已从重视可执行创意过渡到重视系统创意。2014年8月在MMA中国无线营销论坛上,PHD中国获得2014 MMA中国无线营销联盟(The Smarties TM)“最佳营销公司”大奖,其客户联合利华也同时获得“最佳广告主”大奖。PHD中国互动营销策略负责人Lars Bjorge对此深有感触,向数字化转型是一个艰难的过程,但PHD在探索的过程中取得了不错的成绩,他表示:“这是对PHD与联合利华之间出色合作的最佳证明。两年前我们一致认为在移动营销方面我们已落后于市场,于是决定开始大干一场。接下来我们一起开发并执行了一个长期的路线图,其中包括培养组织能
The challenge now is to be creative in tactics to ensure that brands and value propositions are upheld and that ideas are implemented through to the execution phase, and we have moved from focusing on enforceable ideas to focusing on system ideas. August 2014 At the MMA China Wireless Marketing Forum, PHD China won the 2014 MMA The Smarties TM Best Marketing Company award, and its customer Unilever also won the Best Advertiser ”Award. Lars Bjorge, head of PHD China’s interactive marketing strategy, is deeply touched by this. The transition to digitalization is a difficult process. However, PHD has achieved good results in the exploration process. “” This is a great way for PHD and Unilever The best proof of excellent cooperation between the two years ago we agreed that in mobile marketing we have lagged behind the market and decided to start a big deal and then we work together to develop and implement a long-term roadmap, including training Can organize