论文部分内容阅读
在我国市场经济的大潮中,品牌的作用日益凸现,并逐步涌现了一批“高含金量”的品牌。品牌是市场的通行证。我们已经身处一个品牌时代。然而长期以来,我国的商业银行却一直缺少与众不同的企业形象,更没有形成像红塔山、海尔这样的驰名商标。有资料显示,截至2000年9月,我国申请商标并已获得初审公告的个案已超过123万件,其中金融、保险服务类共有8028件个案,属于银行的注册仅有400件,而在这仅有
In the tide of the market economy in our country, the role of the brand has become increasingly prominent, and gradually emerged a number of “high gold content” brand. Brand is the market pass. We are already in a brand era. However, for a long time, China’s commercial banks have always lacked the distinctive corporate image, nor did they form such well-known trademarks as Hongtashan and Haier. Statistics show that as of September 2000, there were over 1.23 million cases of trademark applications in China and preliminary public notices. Of the total, 8,028 cases were for financial services and insurance services and only 400 were for banks. In this mere formality, Have