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在媒体环境越来越碎片化的当下,消费者上网行为也更加碎片化,如何精准找到目标受众,是内容营销的大课题。品友互动给出了自己的答案。作为中国最大的实时竞价广告(DSP)平台,品友互动率先并致力于在广告技术领域采用大数据研究方法,搭建多个以Hadoop为基础的云计算平台,以自主研发的OPTIMUS优驰TM系统,帮助电商品牌在PC端、视频端和移动端进行DSP广告投放。同时,品友互动拥有中国最庞大的人群数据覆盖,包括8.1亿cookie人群分析,率先在中国采用按照人群类目体系分析方法,创建5000多个人群分析细分标签,推动中国互联网展示广告进行颠覆式创新,从传统“广告位时代”迈入“人群”时代。近日,品友互动CEO黄晓南接受了本刊专访。
As the media environment becomes more and more fragmented, consumers’ online behaviors are also more fragmented. How to find the target audience precisely is a major issue in content marketing. Pinyin interaction gives its own answer. As the largest real-time bidding and advertising (DSP) platform in China, Pioneer Interactive spearheaded and committed to using big data research methods in advertising technology to build a number of Hadoop-based cloud computing platforms. Based on the independently developed OPTIMUS System , To help e-commerce brand DSP ads on the PC side, video side and mobile side. At the same time, Polaris Interactive has the largest data coverage of China’s population, including 810 million cookie population analysis, the first in China using the method of population-based system analysis, creating more than 5000 segments of people to analyze the label to promote the Chinese Internet display ads subversion Innovation, from the traditional “advertising era ” into the “crowd ” era. Recently, Pope’s interactive CEO Huang Xiaonan accepted an exclusive interview.