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中国传媒业正呈现出强劲的产业化发展趋势,传媒市场巨大,充满机遇,竞争也异常激烈,在这个机遇与挑战并存的市场格局中,兼具传统媒体和新媒体优势的媒体必然会占有更多的市场空间,拥有较持久的生命力。LCD视频联播网采用最新LCD视频传媒技术,结合电信高速宽带网络实现LCD屏在线联网,或许可以成为重要的宣传载体。虽然从长远看市场前景广阔,但是传统LCD业务发展模式仍然存在运营成本高、布点推进速度慢、视频媒体闲置率高等缺点,如何改变LCD业务的布点方式,形成新的商业模式,成为LCD业务发展的一个难题。为此,中国电信浙江公司台州分公司(以下简称台州电信)对LCD业务发展新模式进行了探索,取得了一定成效。
The media industry in China is showing a strong trend of industrialization. The media market is huge, full of opportunities and the competition is fierce. In this market with both opportunities and challenges, the media that combines the advantages of traditional media and new media will inevitably occupy more More market space, have more enduring vitality. LCD video network using the latest LCD video media technology, combined with high-speed telecommunications network broadband LCD screen online networking, may be an important promotional vehicle. Although the market prospect is broad in the long run, the traditional LCD business development model still has the disadvantages of high operation cost, slow deployment speed, high idle rate of video media, how to change the distribution mode of LCD business, form a new business model and become the development of LCD business A problem To this end, China Telecom Zhejiang Taizhou Branch (hereinafter referred to Taizhou Telecom) to explore a new model of LCD business development, and achieved some success.