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□央视是广电业内最大的内容提供商。三网融合不仅使丰富的节目资源找到了新的传播平台,而且还可以根据各类新平台的传播特性,创造更多符合用户需要的节目内容,巩固内容生产的核心竞争能力。□未来央视的电视产业发展将由广告收入为主,逐步发展为广告收入、节目销售收入、收视费分成收入、媒体衍生业务收入等多元收入格局。□央视将以中国网络电视台的开通发展为机遇,在新一轮竞争中保持竞争优势。
□ CCTV is the largest content provider in broadcasting industry. Triple play not only enriches the programming resources to find a new platform for communication, but also can create more programs that meet the needs of users according to the propagation characteristics of various new platforms and consolidate the core competitiveness of content production. □ In the future, the development of the television industry in CCTV will be dominated by advertising revenue and will gradually develop into a multi-income structure such as advertising revenue, program sales revenue, subscription fee sharing revenue and media derivative business income. □ CCTV will take the launch of China’s online television network as an opportunity to maintain its competitive edge in the new round of competition.