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一“猪”。去客户那里交片的客户经理一脸不忿。“真是一群猪头,我就不明白客户怎么请了这么一群人来审片,都什么和什么呀”。“什么人?”我问。“经销商呗”。在客户审片的人群中,除传统的企业主管负责人、专家之外,又多了一个人群:经销商群。这个片段发生在2001年,转眼3年过去了,经销商参与企业影视广告评判的势头,尤其在销售产品以大通路为主渠道的企业中,有不断增加的趋势。二根本的问题是:客户-消费者,这两个我们比较熟悉的说服环节现在有了变化,变成了客户-经销商-消费者。“经销商”,这个在商业运作体系中其实很熟悉的一群人,以陌生的面孔闯进了我们广告人的视野中,并渐渐成为影响我们创意和制作的力量。
A “pig.” The customer manager who gives the customer a piece of coupon is not upset. “Really a bunch of pigs, I do not understand how customers invited such a group of people to review the film, what and what ah.” “What people?” I asked. “Dealer chanting.” Audience in the trial of the crowd, in addition to the traditional head of business executives, experts, another one more crowd: dealer group. This episode took place in 2001, blink of an eye three years later, the momentum of the dealer to participate in corporate film and television advertising judgments, especially in the sales of products to the channel-based enterprises, there is an increasing trend. The two fundamental questions are: Customer - Consumer, the two persuasion we are more familiar now has changed, into a customer - dealer - consumer. “Dealers,” a group of people who are actually very familiar with the business operation system, broke into the perspective of our advertisers with unfamiliar faces and gradually became the forces influencing our creativity and production.