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动态复杂性是信息时代市场环境的重要特性,企业敏捷应对环境变化的能力成为企业生存和发展的重要决定因素。文章从敏捷化的角度分析我国旅行社在存在的主要问题,并从旅行社外部组织结构和内部流程两个方面提出提高旅行社敏捷化的对策——敏捷虚拟旅行社和逆向思维改造流程。
Dynamic complexity is an important feature of the market environment in the information era. The ability of a company to respond to changes in the environment becomes an important determinant of the survival and development of an enterprise. This article analyzes the main problems existing in China’s travel agencies from the perspective of agility and puts forward some countermeasures to improve the agility of travel agencies from the external organization structure and internal processes of travel agencies - agile virtual travel agency and reverse thinking transformation process.