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作为新生品牌,能够立体系统且目前看来是准备打持久战地进行体育营销,这殊为不易这是一个无可回避的现实。2012年,正式成立两年的北京汽车股份有限公司才推出它的首款轿车,彼时,中国自主品牌市场竞争已显激烈。之后,虽然随着绅宝、威旺、北京、幻速等品牌相继开卖,北汽产品线日渐丰富,但作为年轻品牌,其较低的认知度仍会阻碍大批消费者掏出腰包。按照传统的理念,北汽似乎应该投放铺天盖地的广告,迅速打开知名
As a nascent brand, to the three-dimensional system and now appears to be ready to fight long-term sports marketing, which is not easy for this is an unavoidable reality. In 2012, Beijing Automobile Co., Ltd., which was officially established for two years, launched its first sedan. At that time, the competition in China's own-brand market has become fierce. After that, although its product lines have become more and more rich as the brands such as Saab, Wei Wang, Beijing and Mirates have been on sale, their lower awareness as a young brand will still hinder large numbers of consumers from taking out pockets. In accordance with the traditional concept, Beiqi seems to be running commercial coverage, quickly open the well-known