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一直习惯的生存方式是生产型的,无须过问市场情况尤其是竞争对手情况。这样的日子在当今许多商海中人看来无异于天堂般的生活。有这样一些企业,它们多年来或者是只须完成国家订单便可衣食无忧,或者完全从属于某些外商只做出口加工业务。但是花无百日红,或早或晚,它们总归要遭遇到其它企业早就朝夕相处的问题了——需要面对市场,开始自己的营销。它们眼前的困难却比别人要复杂得多,甚至比一个初生的、毫无经验的
The mode of survival that has been accustomed to is production-type, without having to question the market situation, especially the situation of competitors. This kind of day is no different from Heaven’s life in many business people today. There are such enterprises, who for many years or only need to complete the country’s orders to be able to eat and drink without worry, or completely subordinate to certain foreign companies only to do export processing business. But with no red days, sooner or later, they are always subject to the problem that other companies have been living together long ago - they need to face the market and start their own marketing. The difficulties before them are much more complicated than others, even more so than a new born and inexperienced one.