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随着经济社会的全面发展,媒体传播方式也出现了不同程度的创新与改革。新媒体的快速发展为党刊改革创新提供了方向,同时为党刊不断完善与进步提供了重要条件。与传统意义上的媒体形式相比较,新媒体是对传统媒体传播模式的一种创新与改革,更是对媒体秩序的一种颠覆。传统意义上的媒体发展模式不能适应现代经济发展的需求,需要通过新媒体方式突破传播空间。本文针对新媒体形势下的党刊改革发展举措与内容进行探讨。
With the all-round economic and social development, there have been different degrees of innovation and reform in media communication. The rapid development of new media has provided a direction for the party’s reform and innovation and provided important conditions for the continuous improvement and progress of the party’s media. Compared with the traditional media form, new media is an innovation and reform of the traditional media mode of communication, but also a subversion of the media order. The media development model in the traditional sense can not meet the needs of the development of the modern economy and needs to break the communication space through new media. This article aims at the reform and development measures and content of party publication under the new media situation.