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比起数字营销公司,信奉“以技术驱动广告未来”的AdTime公司副总裁于捷更愿意将公司称之为科技公司。AdTime是一家专业大数据营销公司,2005年成立于杭州,专注于电信增值业务发展。2011年开始转型进入广告营销行业,2012年正式树立AdTime新品牌形象。目前AdTime共拥有员工近400人,设有创新研究院,专注广告业务、营销技术研发。同时,公司在美国硅谷、新加坡等地设有国际联合实验室,探索包括跨屏交互,信息传递等新技术在数字营销领域的应用。
Compared to digital marketing companies, Yu Jie, vice president of AdTime Corporation, who believes in “technology-driven advertising for the future,” is more willing to call the company a technology company. AdTime is a professional big data marketing company established in 2005 in Hangzhou, focusing on the development of value-added telecom services. In 2011, it began to transform into the advertising marketing industry. In 2012, it officially established the new AdTime brand image. At present, AdTime has a total of nearly 400 employees and has an Innovation Research Institute that focuses on advertising and marketing technology research and development. At the same time, the company has set up international joint laboratories in the United States in Silicon Valley, Singapore and other places to explore the application of new technologies including cross-screen interaction and information transfer in the digital marketing field.