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近年来,随着我国短缺经济时代的结束,几乎所有的行业都处于产大于销、供大于求的状况。目前由于生产”过剩”的负面影响,给各企业的生产经营带来了巨大的压力,开工不足,产品难卖,库存积压,已成为众多企业的一道难题。出路何在?出路仍在市场。因为没有疲软的市场,只有疲软的产品,关键在于我们怎样正确的选择市场竞争战略,去打开市场,开拓市场。针对目前的市场竞争形势,企业应当采取什么样的市场竞争战略呢? 着力提高核心竞争能力,实施产品“差异化”的战略。综观目前的“过剩”,一方面是雷同
In recent years, with the end of the era of the shortage economy in our country, almost all industries are in a condition of producing more than sales and oversupply. At present, due to the negative impact of “overcapacity” in production, enormous pressure has been exerted on the production and operation of various enterprises. As a result, they have not started enough and the products are difficult to sell at the same time. The inventory backlog has become a problem for many enterprises. Way out? The way is still the market. Because there is no weak market, only weak products, the key lies in how we choose the right market competition strategy, to open the market and open up the market. For the current market competition, enterprises should take what kind of market competition strategy? Focus on improving the core competitiveness, the implementation of product “differentiation” strategy. Looking at the current “excess”, on the one hand is the same