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1990年全国百货交流会在济南结束时,留下这样一组数字:作为东道主的山东省在会上的成交额为3028万元,而生产“中国洗面大王”的重庆市化妆品厂在开幕后仅5天的时间里,销售额达2164万元,占山东省成交额的71％。交流会期间该厂花费广告费21万元,占其销售额的0.97％。从这组数字中可以看出,该厂舍得花钱做广告,企业也因此赚了大钱。这给人们以深刻启示: 启示之一:企业经营活动中充满着辩证法。花钱与赚钱、失与得在竞争中是对立统一的。乍看起来,做广告
When the National Department Stores Exchange Meeting in 1990 ended in Jinan, it left behind a set of figures: Shandong Province, the host, had a turnover of 30.28 million yuan. After the opening ceremony, Chongqing Cosmetics Factory, which produces “China Face Wash King,” only opened. In five days, sales reached 21.64 million yuan, accounting for 71% of Shandong’s turnover. During the exchange meeting, the factory spent advertising expenses of RMB 210,000, accounting for 0.97% of its sales. From this set of figures, it can be seen that the factory is willing to spend money for advertising, and the company has thus made a lot of money. This gives people a profound revelation: One of the revelations: Business activities are full of dialectics. Spending money and earning money and losing out are the opposite of unity in competition. At first glance, advertising