论文部分内容阅读
中国是全球增速最快的消费品市场之一。预计到2021年,中国消费市场将达到6.1万亿美元的规模中国是全球增速最快的消费品市场之一。预计到2021年,中国消费市场将达到6.1万亿美元的规模。而崛起的上层中产和富裕阶层、新时代年轻人的全新消费习惯和线上线下全渠道的普及是新兴消费的三大驱动力。随着人们消费需求、生活方式和行为态度的变化,在中国社会中将催生出越来越多新的细分消费客群。如“都市潮流男士”、“活跃的银发老年”、“都市单身贵族”等。中国的消费品企业如何把握商机,赢得未来?报告提出五大建议,即明确消费者细分及需求,构建高效品牌架构和战略,提升消费者交互和参与度,为消费者创造价值,构建
China is one of the fastest growing consumer market in the world. China’s consumer market is expected to reach 6.1 trillion U.S. dollars by 2021 China is one of the fastest growing consumer market in the world. It is estimated that by 2021, the Chinese consumer market will reach 6.1 trillion U.S. dollars. The rise of the upper middle class and the affluent, the new era of young people’s new spending habits and the popularization of online and offline channels are three driving forces of emerging consumer spending. As people’s consumption needs, changes in lifestyle and behavior attitudes, more and more new segments of consumer spending will emerge in Chinese society. Such as “urban trend of men ”, “active silver hair old ”, “urban single aristocrat ” and so on. How can China’s consumer goods businesses seize business opportunities and win the future? The report proposes five major recommendations: defining consumer segmentation and demand, building an efficient brand structure and strategy, enhancing consumer interaction and engagement, creating value for consumers, building