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庹度国柱教授现任首都经贸大学财金学院副院长、保险系副主任,长期致力于实用保险及外资保险公司的研究。近日接受了本刊记者的专访。 记者:请分析一下消费者热衷买外资保险公司的保险的心理是怎样形成的? 庹国柱:首先可从中国人长期对国外发达国家产品的崇拜心理来分析。中国人一般认为发达国家的产品的可信度是比较高的,如20世纪80年代,一些国外电器产品就使许多消费者趋之若骛,因为当时我们国家的家电产品确实不如国外的好。这种心理后来还波及到其他行业的一些产品,包括一些服务行业。于是大家心中就形成了一个概念,那就是国外的产品一定就比国内的好。现在涉及到保险产品,大家也还有这
庹 degree Professor Gu Guozhu is currently vice president of the Capital University of Economics and Finance, Department of Insurance, deputy director of long-term commitment to practical insurance and foreign insurance companies. Recently accepted the correspondents interview. Reporter: Please analyze the psychology of consumers who are interested in buying insurance from foreign-funded insurance companies. How can we help you? 庹 Guozhu: First, we can analyze from the Chinese people’s long-term worship of products from developed countries. Chinese generally think that the credibility of developed countries’ products is relatively high. For example, in the 1980s, some foreign electrical products made many consumers flock to the world because the home appliances in our country were indeed not as good as those abroad. This psychology later spread to some products in other industries, including some service industries. So everyone formed a concept in mind, that is, foreign products must be better than the domestic. Now related to insurance products, we also have this