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杭州同城广播的早间新闻已趋于同质化。作为市级新闻台,“杭州之声”如何将晚新闻做出特色和优势就显得尤为重要。首要的问题是,当绝大多数的上班族在下班路上转化为潜在的移动收听群体时,他们需要什么?这是一个资讯过剩的年代。受众一早就置身于各种渠道信息的“轰炸”之中,一天之中还会夹杂于各种滚动新闻之间。在下班晚高峰,多数听众已处于信息摄入的饱和状态,并多少陷入信息接受的疲态。这种情况下,同城的同行集体选择了轻松的节目形态,推出了类似“下班路上”、“快乐回家”等轻松的“调侃式”节目。作为相对严肃的新闻台,简单的播新闻肯定是过剩产品,简单地梳理新闻同样是过剩
Hangzhou city radio morning news has become homogeneous. As a municipal news station, “Hangzhou Voice ” how to make the late news features and advantages is particularly important. The primary question is what do they need when the overwhelming majority of office workers turn into potential mobile listeners on the road to get off work? This is an era of excess information. Early in the audience exposure to various channels of information “bombing” among the day will be mixed in a variety of rolling news. During late evening rush hours, most listeners are already in a state of saturation with information ingestion, and somewhat into the weakness of information acceptance. Under such circumstances, fellow travelers in the same city collectively chose a relaxed program style and launched a relaxing “mock-type” program such as “on the way to get off work,” “happy going home,” and the like. As a relatively serious news station, a simple broadcast news is certainly an excess product, simply combing news is also an oversupply