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出版企业的产品对人们思想、观念和行为方式会产生重要的影响,理应承担应有的社会责任。本文运用“相关利益者”理论,从出版企业对政府(股东)、对读者、对员工、对商业伙伴、对社区与环境的责任五个方面展开论述,以期能在此基础上制定出版企业社会责任指标体系,推进我国出版企业社会责任的实践。
The products of publishing enterprises have an important influence on people’s thoughts, concepts and behaviors and should assume due social responsibilities. This paper uses the theory of “relevant stakeholders” to discuss five aspects of responsibility of the government (shareholders), readers, employees, business partners and community and environment in order to formulate and publish on this basis The Indicator System of Corporate Social Responsibility and the Practice of Promoting Social Responsibility of Chinese Publishing Enterprises.